mailing label in MS reporting services

http://p2p.wrox.com/content/articles/creating-mailing-labels-sql-server-reporting-services with reference to above i have created mailing labels of 3 columns. the desgin time appears same as shown in the link but when i execute i dont get any records in 2nd and 3rd column all the records gets displayed only in first column & if n\more then it goes to page 2 2)i have created the mailing label excetly as given first put a table & in the details cell added a rectangle & in that added the fields if the content length is more than it appears out of teh rectangle